Amarico Fungsi Utama: Pembungkusan Aperitif oleh Radoslav Dostal

Reka bentuk Amarico Fungsi Utama: Pembungkusan Aperitif oleh Radoslav Dostal ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2021

Amarico Fungsi Utama: Pembungkusan Aperitif

oleh Radoslav Dostal

Klien: Amàrico

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

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Reka Bentuk

Mengenai Amarico Fungsi Utama: Pembungkusan Aperitif

Amarico ialah reka bentuk label dan pembungkusan yang dicipta untuk sebuah aperitif Itali. Reka bentuk ini menggunakan motif botani bagi mencerminkan ramuan minuman yang harum, kompleks dan semula jadi. Ilustrasi dilukis menggunakan krayon digital, dan setiap herba disusun ke dalam komposisi bercermin yang diilhamkan oleh seni dekoratif. Fon buatan tangan kontemporari mengiringi imej tersebut. Sekeping label tunggal membalut botol dan menghubungkan logo serta teks yang diserlahkan dengan garis luar herba bersadur emas. Botol ini berukuran 70 kali 70 kali 240 milimeter.

Pengiktirafan

Mengenai A' Design Award Perak

Amarico Fungsi Utama: Pembungkusan Aperitif ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Amarico Fungsi Utama: Pembungkusan Aperitif diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Amarico Fungsi Utama: Pembungkusan Aperitif ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Dimensi & Pembungkusan: 70 mm x 70 mm x 240 mm
Tag: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teknologi Pengeluaran: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Cabaran Reka Bentuk: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Penyelidikan: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Inspirasi: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Tempoh Projek: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Aliran Operasi: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Paten: n/a
Ahli Pasukan: Radoslav Dostal, Tomas Nedved, Jan Blazek
Kredit Imej: Photographer: Julius Filip