Food in Nature Fotografi Makanan by Duc Bui

Food in Nature Fotografi Makanan by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Fotografi dan Manipulasi Foto Competition Category.

BesiFotografi· 2021

Food in Nature Fotografi Makanan

by Duc Bui

Client: FPDB Creative

A' Design Award Besi Winner in Fotografi Category

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Verified Award Winner

Verify Award Status for #114801

View at A' Design Award Press Release Award Badge

Colors

The Design

About Food in Nature Fotografi Makanan

Food in Nature ialah projek fotografi makanan yang dicipta untuk sebuah restoran makanan laut di Ho Chi Minh City, Vietnam. Siri ini mempersembahkan hidangan-hidangan daripada menu fine dining yang baharu, dan setiap hidangan diberikan susun atur serta ceritanya yang tersendiri. Konsep ini mengaitkan makanan dengan alam semula jadi dengan menampilkan bunga-bunga rapuh yang tumbuh daripada batu-batu tandus, satu adegan yang membawa maksud kelangsungan hidup dan pertumbuhan. Warna-warni bunga yang menyerlah serta bentuk batu yang luar biasa turut ditonjolkan. Cahaya buatan digunakan untuk meniru pantulan cahaya daripada laut serta bagi menzahirkan kesegaran makanan laut tersebut.

The Recognition

About the A' Design Award Besi

Food in Nature Fotografi Makanan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Food in Nature Fotografi Makanan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Food in Nature Fotografi Makanan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.