Spazio Lenovo Fungsi Utama: Ruang Dalaman Kedai Utama by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.
PerakDalaman· 2021
Spazio Lenovo Fungsi Utama: Ruang Dalaman Kedai Utama
Client: Alessandro Luciani
A' Design Award Perak Winner in Dalaman Category
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- Verified Award Winner
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The Design
About Spazio Lenovo Fungsi Utama: Ruang Dalaman Kedai Utama
Spazio Lenovo ialah ruang dalaman kedai utama yang dibina merentangi dua tingkat, dengan keluasan keseluruhan 900 meter persegi. Tingkat bawah merupakan ruang pameran yang fleksibel yang turut boleh menganjurkan acara promosi dan persembahan. Meja pameran mempunyai permukaan kaca nipis dengan monitor tersembunyi untuk maklumat produk digital. Sebuah dinding LED besar naik menembusi siling dan boleh dilihat dari jalan. Tangga disaluti kaca dwikroik, dan anak tangga membawa pencahayaan LED. Tiga belas tiang hijau menegak membentuk kawasan taman, jadi teknologi dan alam semula jadi digabungkan.
The Recognition
About the A' Design Award Perak
Spazio Lenovo Fungsi Utama: Ruang Dalaman Kedai Utama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Spazio Lenovo Fungsi Utama: Ruang Dalaman Kedai Utama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Spazio Lenovo Fungsi Utama: Ruang Dalaman Kedai Utama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor. - Dimensions & Packaging
- The store is spread over two floors for a total of 900 square meters
- Tags
- Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
- Production Technology
- Dichroic glass, LedWall, Wood,
- Design Challenge
- The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
- Research
- The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
- Inspiration
- Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora. - Project Duration
- The project started in May 2020 in Milano - Italy and finished in September 2020
- Operation Flow
- The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
- Team Members
- Alessandro Luciani
Grottini srl - Image Credits
- Lenovo Italy
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