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VB Home Reka Bentuk Kedai by Martin Chow

VB Home Reka Bentuk Kedai by Martin Chow is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.


GangsaDalaman· 2021

VB Home Reka Bentuk Kedai

by Martin Chow

Client: Hot Koncepts Design Ltd.

A' Design Award Gangsa Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #115893

Colors

The Design

About VB Home Reka Bentuk Kedai

Ia adalah kedai pertama untuk perkhidmatan rumah Villeroy dan Boch (VB Home) di China. Kedai ini terletak di kawasan yang telah diubah suai, yang sebelum ini adalah sebuah kilang. Pereka bentuk mencadangkan tema "Home sweet home" kepada bahagian dalaman berdasarkan aplikasi produk VB dan gaya hidup Eropah. Pereka bentuk menghabiskan banyak masa untuk memahami sejarah dan pelbagai jenis produk VB. Selepas perbincangan dengan pelanggan, akhirnya semua bersetuju dengan tema "Home sweet home" untuk reka bentuk dalaman.

The Recognition

About the A' Design Award Gangsa

VB Home Reka Bentuk Kedai ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. VB Home Reka Bentuk Kedai diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. VB Home Reka Bentuk Kedai memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging
The shop is around 1000 square meter.
Tags
#shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology
Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge
The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research
As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration
Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration
The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow
This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents
Copyright belongs to Hot Koncepts Design Limited.
Team Members
Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits
Photographer Kimi Guan.

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