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TongChuang Design Pembungkusan Beras by Yongjun Chen

TongChuang Design Pembungkusan Beras by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.


BesiPembungkusan· 2021

TongChuang Design Pembungkusan Beras

by Yongjun Chen

Client: Huazhong Agricultural University

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #116317

Colors

The Design

About TongChuang Design Pembungkusan Beras

Reka bentuk TongChuang adalah reka bentuk pembungkusan beras yang dicipta untuk sebuah universiti pertanian. Tali pembawa melalui bahagian bawah bungkusan, yang mengelakkan kerosakan akibat berat kandungan di dalamnya. Pembungkusan ini kecil, minimalis dan diperbuat daripada bahan mesra alam. Struktur berpaten membolehkan bungkusan ditukar dengan bebas antara keadaan rata dan tiga dimensi, supaya pengangkutan dan penggunaan kekal mudah dan kos rendah. Komposisi grafik berdasarkan aksara kuno China untuk beras, memberikan identiti yang jelas dan mudah dikenali pada bungkusan tersebut.

The Recognition

About the A' Design Award Besi

TongChuang Design Pembungkusan Beras ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. TongChuang Design Pembungkusan Beras diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. TongChuang Design Pembungkusan Beras dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The innovative design of carrying rope through the bottom of the package completely avoids the problem of package breakage caused by weight-bearing. Minimalist, green materials, small size, the pursuit of the ultimate environmental protection. The graphic composition of the Chinese character "Rice" presents a distinctive personality, high recognition and promotes sales.
Dimensions & Packaging
Large packaging:185*102*182mm Mediumpackaging:185*102*125mm
Tags
Structural innovation, minimalist packaging, green
Production Technology
Patented structure makes minimal packaging can be freely switched between three-dimensional and flat state, simple and convenient to transport and use, low cost.
Design Challenge
Minimal packaging, simple and mature technology, convenient for production and use
Research
Patented structure, innovative carrying handle design, the pursuit of packaging sturdy and convenient to use. Minimalist design combined with green materials, the pursuit of the ultimate environmental protection.
Inspiration
The ancient Chinese character "Rice" is presented in a modern graphic composition, traditional and fashionable, with a distinctive personality, which efficiently conveys the attributes of the product and promotes sales.
Project Duration
Shenzhen,2020
Operation Flow
Minimalist packaging, mature technology, combined with the indentation on the paper, easy and fast to use, free to switch between three-dimensional and flat state.
Team Members
Lin Li,
Yongjun Chen,
Zhiguo Liu

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