Tongchuang Design Fungsi Utama: Pembungkusan by Yongjun Chen

Tongchuang Design Fungsi Utama: Pembungkusan by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2021

Tongchuang Design Fungsi Utama: Pembungkusan

by Yongjun Chen

Client: Shenzhen Technology University

A' Design Award Gangsa Winner in Pembungkusan Category

8,446

Verified Award Winner

Verify Award Status for #116321

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongchuang Design Fungsi Utama: Pembungkusan

Teks Buku: Tongchuang Design merupakan reka bentuk pembungkusan yang dicipta untuk produk pembersih dan pemutih. Bungkusan ini dicetak dengan dakwat khas. Semua teks dan grafik secara beransur-ansur teroksida dan pudar sepanjang tempoh rak. Perubahan perlahan daripada warna tebal kepada pudar ini mengurangkan kesan alam sekitar akibat dakwat serta menyokong kesihatan. Imej yang pudar ini turut merujuk kepada tindakan penyahcemaran produk tersebut. Grafik ini menggunakan beberapa elemen yang diambil daripada aksara Cina purba, dipaparkan dalam bentuk kontemporari. Bungkusan ini berukuran lebar 200 mm, dalam 82 mm dan tinggi 249 mm.

The Recognition

About the A' Design Award Gangsa

Tongchuang Design Fungsi Utama: Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Tongchuang Design Fungsi Utama: Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Tongchuang Design Fungsi Utama: Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
Dimensions & Packaging: Width 200mm*Depth 82mm*Height 249mm
Tags: Experience the novelty, the characteristic ink printing, reduce pollution, green environment
Production Technology: Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
Design Challenge: Minimalist design, simple and mature process, easy to use for production.
Research: Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
Inspiration: The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
Project Duration: 2020
Operation Flow: Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
Team Members: Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu