Cosmetea Pop Up Reka Bentuk Dalaman Runcit by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.
EmasDalaman· 2021
Cosmetea Pop Up Reka Bentuk Dalaman Runcit
Client: Nax Architects
A' Design Award Emas Winner in Dalaman Category
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- Verified Award Winner
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The Design
About Cosmetea Pop Up Reka Bentuk Dalaman Runcit
Cosmetea Pop Up ialah sebuah kedai runcit dan pameran di Shanghai, China. Ruang seluas 9 meter persegi ini menempati bekas restoran pau di Jalan Yuyuan, sebuah jalan yang mempunyai sejarah lebih 100 tahun. Reka bentuk ini menggabungkan teh dengan kosmetik. Satu bukaan dramatik pada fasad, yang diilhamkan daripada bentuk jag teh pada logo jenama, memanjang menjadi terowong bulat yang sempit berlapis keluli tahan karat bercermin dan diterangi oleh jalur LED. Rak-rak dimasukkan ke dalam slot khas yang berasaskan sambungan tanggam dan puting. Sebuah kabinet dinding merah menyediakan ruang pameran dan penyimpanan.
The Recognition
About the A' Design Award Emas
Cosmetea Pop Up Reka Bentuk Dalaman Runcit ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Cosmetea Pop Up Reka Bentuk Dalaman Runcit diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Cosmetea Pop Up Reka Bentuk Dalaman Runcit mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensions & Packaging
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Production Technology
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Design Challenge
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Research
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Project Duration
- Location: Shanghai, China
Completion time: the end of 2019 - Operation Flow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Team Members
- Chief designers: Lina Chan, Yiting Ma, Jo Jiao
- Image Credits
- Raitt Liu
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