BonBonne Nuit Fungsi Utama: Pembungkusan Gula-gula by Ka Wai Tsun

BonBonne Nuit Fungsi Utama: Pembungkusan Gula-gula by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2021

BonBonne Nuit Fungsi Utama: Pembungkusan Gula-gula

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

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Colors

The Design

About BonBonne Nuit Fungsi Utama: Pembungkusan Gula-gula

Teks Buku: BonBonne Nuit ialah siri reka bentuk pembungkusan untuk gula-gula. Namanya menggabungkan dua perkataan Perancis, bon bon, yang bermaksud gula-gula, dan bonne nuit, yang bermaksud selamat malam. Konsep ini menjemput pelanggan untuk merasai mimpi lusid mereka sendiri. Pembungkusan ini menggunakan gaya montaj yang menggabungkan elemen-elemen surealis. Oleh kerana mimpi lusid boleh dikawal, cerita pada setiap bungkusan mencadangkan sesuatu keinginan yang mungkin dimiliki oleh seseorang. Nama produk konseptual ini bertujuan untuk mencetuskan adegan imaginatif dalam fikiran. Siri ini merangkumi tiga poket, tiga kotak bulat mini dan dua kotak segi empat tepat berpemegang.

The Recognition

About the A' Design Award Besi

BonBonne Nuit Fungsi Utama: Pembungkusan Gula-gula ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. BonBonne Nuit Fungsi Utama: Pembungkusan Gula-gula diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. BonBonne Nuit Fungsi Utama: Pembungkusan Gula-gula dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.