Tokinone Fungsi Utama: Pembungkusan Makanan oleh Toshiki Okada

Reka bentuk Tokinone Fungsi Utama: Pembungkusan Makanan oleh Toshiki Okada ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2021

Tokinone Fungsi Utama: Pembungkusan Makanan

oleh Toshiki Okada

Klien: Zikkichi Co.,Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #118715

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Warna

Reka Bentuk

Mengenai Tokinone Fungsi Utama: Pembungkusan Makanan

Teks Buku: Tokinone ialah reka bentuk pembungkusan untuk Dorayaki, sejenis kuih tradisional Jepun yang diperbuat dengan menyisipkan pes kacang di antara lapisan pancake. Versi Tokinone menambah krim mentega serta pelbagai perisa seperti buah-buahan dan teh hijau. Corak pembungkusan ini menggunakan tujuh warna, masing-masing mewakili satu perisa, dengan bentuk rawak yang menggambarkan tekstur yang lembut. Gabungan warna dan bentuk ini memadukan unsur lama dan baharu, serta rujukan budaya Jepun dan Barat. Kotak ini diperbuat daripada kertas berkualiti tinggi yang tidak berkilat, sepadan dengan tekstur kuih tersebut. Setiap kuih diberikan ruang yang cukup di dalam kotak. Semua bahagian pembungkusan diperbuat daripada kertas yang boleh dikitar semula dan boleh dilipat rata selepas digunakan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Tokinone Fungsi Utama: Pembungkusan Makanan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Tokinone Fungsi Utama: Pembungkusan Makanan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Tokinone Fungsi Utama: Pembungkusan Makanan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Dimensi & Pembungkusan: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Tag: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Teknologi Pengeluaran: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Cabaran Reka Bentuk: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Penyelidikan: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inspirasi: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Tempoh Projek: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Aliran Operasi: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Ahli Pasukan: Brand Manager:Masahito Nunome
Kredit Imej: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019