Reka bentuk Math Alive Identiti Jenama oleh Brand Core - Visang ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

EmasGrafik· 2021

Math Alive Identiti Jenama

oleh Brand Core - Visang

Klien: VISANG Education Inc.

Pemenang A' Design Award Emas dalam Kategori Grafik

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Reka Bentuk

Mengenai Math Alive Identiti Jenama

Motif grafik dinamik memperkayakan kesan pembelajaran matematik dalam persekitaran pembelajaran bercantum. Graf parabola daripada matematik mengilhamkan reka bentuk logo. Huruf A dan V disambungkan dengan garis berterusan, menunjukkan interaksi antara seorang pendidik dan pelajar. Ia menyampaikan mesej bahawa Math Alive membimbing pengguna untuk menjadi kanak-kanak yang mahir dalam matematik. Visual utama mewakili transformasi konsep matematik abstrak kepada grafik tiga dimensi. Cabarannya adalah untuk mengimbangi suasana yang menyeronokkan dan menarik untuk khalayak sasaran dengan profesionalisme sebagai jenama teknologi pendidikan.

Pengiktirafan

Mengenai A' Design Award Emas

Math Alive Identiti Jenama ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Math Alive Identiti Jenama diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Math Alive Identiti Jenama mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensi & Pembungkusan: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tag: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Teknologi Pengeluaran: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Cabaran Reka Bentuk: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Penyelidikan: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspirasi: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Tempoh Projek: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Aliran Operasi: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Ahli Pasukan: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Kredit Imej: Shutterstock, Clipart Korea