Emas Pembungkusan · 2021
Constellation Pembungkusan Pemetik Api
by Sunhwa Lee and Wenyuan Chen
- A' Design Award Emas 2021 in Pembungkusan
- CLIENT: Zippo (China) Outdoor Products Co., Ltd.
- Estimated Number of Design Views: 30,534
- Verification code 8328C9E07E · Verify this award
Colors
About Constellation Pembungkusan Pemetik Api
Constellation ialah reka bentuk pembungkusan edisi terhad untuk pemetik api koleksi. Pembungkusan ini menyala melalui titik-titik kecil pada permukaannya, dan lampu tersebut boleh dinyalakan satu demi satu untuk membentuk pelbagai tanda zodiak. Pada penghujung kesan tersebut, lampu perlahan-lahan malap dan menyala semula. Kesan cahaya ini boleh dicas semula dengan kabel USB dan bertahan selama dua belas jam apabila dicas penuh. Pemetik api dilekatkan pada pembungkusan dalaman dengan magnet, jadi kotak ini juga boleh digunakan sebagai paparan. Sebuah palang segi tiga tersembunyi boleh dilipat keluar di bahagian belakang untuk membolehkan pembungkusan berdiri tegak. Kertas ialah bahan utama yang digunakan.
About the A' Design Award Emas
Constellation Pembungkusan Pemetik Api ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Constellation Pembungkusan Pemetik Api diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Constellation Pembungkusan Pemetik Api mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Press Kit
- Unique Properties
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Dimensions & Packaging
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Tags
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Production Technology
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Design Challenge
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Research
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Inspiration
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Project Duration
- The project started in April 2020 and launched in February 2021 in China.
- Operation Flow
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patents
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Image Credits
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
