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WoodBergs Alam Semula Jadi by Patrizia Dottori

WoodBergs Alam Semula Jadi by Patrizia Dottori is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Fotografi dan Manipulasi Foto Competition Category.


BesiFotografi· 2021

WoodBergs Alam Semula Jadi

by Patrizia Dottori

Client: *PatIsHere

A' Design Award Besi Winner in Fotografi Category

Colors

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The Design

About WoodBergs Alam Semula Jadi

Imej ini mewakili butiran bahagian pokok yang ditebang untuk diubah menjadi sesuatu yang lain. Penggunaan penyongsangan negatif dan percetakan langsung pada aluminium meningkatkan warna dan konsep pemusnahan planet kita. Artis diilhamkan oleh fotografi artistik dan hak alam sekitar, mengubah butiran alam semula jadi dan flora: teknik dan hak fotografi digabungkan menjadi imej nyata untuk membawa penonton merenung tentang perkara yang boleh dilakukan untuk melindungi planet ini. Dunia yang lebih baik mungkin, ia juga bergantung kepada anda.

The Recognition

About the A' Design Award Besi

WoodBergs Alam Semula Jadi ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. WoodBergs Alam Semula Jadi diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. WoodBergs Alam Semula Jadi dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed.
The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue.
Dimensions & Packaging
All the pictures are printed in negative directed on aluminium.
900 mm x 650 mm (orizontal pictures), 0,5 mm depth.
Tags
nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
Production Technology
She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment.
Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter.
Finally she printed them directly on aluminum to enhance the colors.
Design Challenge
Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization.
The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late.
Research
It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
Inspiration
Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
Project Duration
The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
Operation Flow
Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
Image Credits
Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017
Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017
Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017
Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017
Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017
Video Credit: patrizia dottori, 2014

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