Gangsa Pembungkusan · 2021
4Vita Herbs Pembungkusan Minuman Herba
- A' Design Award Gangsa 2021 in Pembungkusan
- CLIENT: Deep Blue Design
- Estimated Number of Design Views: 11,574
- Verification code CB9E907304 · Verify this award
Colors
About 4Vita Herbs Pembungkusan Minuman Herba
4Vita Herbs ialah reka bentuk pembungkusan untuk satu siri herba yang digunakan untuk menyediakan minuman. Setiap pembungkusan mempamerkan satu lukisan, dan palet warna yang harmoni menghubungkan lukisan-lukisan tersebut menjadi satu identiti visual bersepadu bagi keseluruhan siri. Warna-warna cerah ini diilhamkan daripada warna ladang herba dan berbeza daripada warna pudar yang lazim digunakan pada produk sejenis. Teks penerangan diletakkan di bahagian hadapan pembungkusan berbanding di belakang, supaya kelebihan dan maklumat utama dapat dibaca dengan pantas. Pembungkusan ini menggunakan beg doy plastik dengan zip yang mengekalkan kesegaran herba selepas dibuka buat kali pertama.
About the A' Design Award Gangsa
4Vita Herbs Pembungkusan Minuman Herba ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. 4Vita Herbs Pembungkusan Minuman Herba diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. 4Vita Herbs Pembungkusan Minuman Herba memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Press Kit
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
