Mminni Pembungkusan Minuman Beralkohol oleh Wen Liu, Qiumin Chen and Weijie Kang

Reka bentuk Mminni Pembungkusan Minuman Beralkohol oleh Wen Liu, Qiumin Chen and Weijie Kang ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2021

Mminni Pembungkusan Minuman Beralkohol

oleh Wen Liu, Qiumin Chen and Weijie Kang

Klien: Changyu

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

34,477

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #119485

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Mminni Pembungkusan Minuman Beralkohol

Mminni ialah reka bentuk pembungkusan untuk brandi yang dicipta bagi pengguna muda. Set ini mengandungi wain asas, wain adunan dan sekumpulan alat pencampur, supaya perisa peribadi boleh disediakan tanpa membeli produk tambahan. Huruf X melambangkan sesuatu yang tidak diketahui dan kemungkinan yang terbuka, dan warna digunakan untuk menjauhkan produk daripada penampilan tradisional brandi. Botol-botolnya diperbuat daripada kaca dengan proses pembakaran hiasan, dan kotaknya dibentuk melalui pengacuan plastik. Set ini berukuran 198.8 kali 122.8 kali 122.8 milimeter.

Pengiktirafan

Mengenai A' Design Award Emas

Mminni Pembungkusan Minuman Beralkohol ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Mminni Pembungkusan Minuman Beralkohol diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Mminni Pembungkusan Minuman Beralkohol mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensi & Pembungkusan: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tag: X-lab, unknown, exploration, fashion, interaction, mixing
Teknologi Pengeluaran: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Cabaran Reka Bentuk: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Penyelidikan: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirasi: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Tempoh Projek: 2020.02~2020.05 Shenzhen, China
Aliran Operasi: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Ahli Pasukan: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang