RingCentral Message Video Phone Reka Bentuk Gerakan by Not Real is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Filem, Video dan Animasi Competition Category.
PerakFilem· 2021
RingCentral Message Video Phone Reka Bentuk Gerakan
by Not Real
Client: RingCentral
A' Design Award Perak Winner in Filem Category
- 41,302
- Verified Award Winner
- Verify Award Status for #119618
The Design
About RingCentral Message Video Phone Reka Bentuk Gerakan
RingCentral merupakan platform komunikasi perniagaan nombor 1 yang menyatukan semua orang dan segala-galanya untuk menyelesaikan kerja. NotReal membangunkan video gambaran keseluruhan untuk mempamerkan segala yang mampu dilakukan oleh aplikasi berkuasa ini, supaya penonton dapat melihat betapa luas dan lengkapnya produk ini sebenarnya. Terdapat kewujudan bersama tiga dunia: Realiti, perspektif pengguna yang ditunjukkan melalui situasi kerja sebenar. Digital, dibentuk oleh antara muka pengguna ternyahbina yang menonjolkan ciri-ciri khusus aplikasi. Dan Abstrak, untuk menggambarkan fungsi keseluruhan. Sepanjang video, terdapat satu pasukan yang mencipta produk melalui aplikasi ini.
The Recognition
About the A' Design Award Perak
RingCentral Message Video Phone Reka Bentuk Gerakan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. RingCentral Message Video Phone Reka Bentuk Gerakan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. RingCentral Message Video Phone Reka Bentuk Gerakan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.
NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is. - Dimensions & Packaging
- 1920 pixels x 1080 pixels at 24 frames per second
- Tags
- animation, design, 3D, CGI, ringcentral, video, software, motion graphics
- Production Technology
- It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
- Design Challenge
- In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes. - Research
- This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays). - Inspiration
- The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product. - Project Duration
- The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
- Operation Flow
- It's a video with no interaction or special operative instructions. Just hit Play!
- Team Members
- Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece - Image Credits
- All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
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