Genki Forest Fungsi Utama: Reka Bentuk Pembungkusan Botol Air Berkarbonat by Genki Forest

Genki Forest Fungsi Utama: Reka Bentuk Pembungkusan Botol Air Berkarbonat by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2021

Genki Forest Fungsi Utama: Reka Bentuk Pembungkusan Botol Air Berkarbonat

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Besi Winner in Pembungkusan Category

17,833

Verified Award Winner

Verify Award Status for #119724

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Genki Forest Fungsi Utama: Reka Bentuk Pembungkusan Botol Air Berkarbonat

Teks Buku: Genki Forest adalah reka bentuk pembungkusan botol untuk air berkarbonat. Botol ini diperbuat daripada PET, sejenis plastik yang ringan dan lutsinar yang tahan hentaman serta membantu mengekalkan karbon dioksida di dalamnya. Sebuah aksara Cina hitam yang besar, diilhamkan daripada seni kaligrafi tradisional, diletakkan pada permukaan putih yang luas, memberikan label tersebut penampilan yang ringkas dan moden. Garis luar botol ini licin, dengan bahagian yang paling sempit terletak di tempat tangan memegangnya, bagi meningkatkan keselesaan genggaman. Bahagian bahu botol mempunyai susunan bentuk segi tiga cekung, manakala penutup botol dicetak dengan anak panah petunjuk cara membuka. Botol ini berukuran lebar 67.3 mm dan tinggi 209.25 mm.

The Recognition

About the A' Design Award Besi

Genki Forest Fungsi Utama: Reka Bentuk Pembungkusan Botol Air Berkarbonat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Genki Forest Fungsi Utama: Reka Bentuk Pembungkusan Botol Air Berkarbonat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Genki Forest Fungsi Utama: Reka Bentuk Pembungkusan Botol Air Berkarbonat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai