Lavinia Fungsi Utama: Pembungkusan Penjagaan Kulit by Zi Huai Shen

Lavinia Fungsi Utama: Pembungkusan Penjagaan Kulit by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2021

Lavinia Fungsi Utama: Pembungkusan Penjagaan Kulit

by Zi Huai Shen

Client: Lavinia

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
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Colors

The Design

About Lavinia Fungsi Utama: Pembungkusan Penjagaan Kulit

Teks Buku: Lavinia ialah reka bentuk pembungkusan untuk siri produk penjagaan kulit semula jadi yang berasaskan ekstrak tumbuhan dan penyelidikan bioperubatan. Namanya merujuk kepada seorang puteri Rom purba, yang dikaitkan dengan kebangsawanan, keanggunan, kebijaksanaan, ketabahan dan kesucian. Huruf A dalam logo membawa motif tumbuhan yang melambangkan daya hidup herba dan keyakinan profesional. Tanda berbentuk V pula menggambarkan tumbuhan yang sedang membesar dan memperkukuh identiti visual. Set ini merangkumi sebotol kaca berukuran 170 dengan 50 milimeter, sekeping tag, pembalut dan kotak berukuran 50 dengan 50 dengan 170 milimeter.

The Recognition

About the A' Design Award Gangsa

Lavinia Fungsi Utama: Pembungkusan Penjagaan Kulit ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Lavinia Fungsi Utama: Pembungkusan Penjagaan Kulit diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Lavinia Fungsi Utama: Pembungkusan Penjagaan Kulit memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
Dimensions & Packaging: Bottle 170*50 mm box 50*50*170 mm
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Bottle, Tag, Wrap, Glass Bottle
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
Research: Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
Inspiration: The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Project Duration: The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
Operation Flow: Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Patents: Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer wu2, 2020