Gangsa Grafik · 2021

Let Parents Stay Fon Taip

by Yu Chen

A' Design Award Gangsa 2021 in Grafik
CLIENT: Hubei University of Technology
Estimated Number of Design Views: 11,222
Verification code 9DD47F9418 · Verify this award

View at A' Design Award Press Release

Colors

About Let Parents Stay Fon Taip

Let Parents Stay ialah fon taip yang direka berdasarkan Sulaman Han tradisional, dicipta untuk membantu sebuah kampung yang miskin. Kampung Jinling merupakan tempat tinggal lebih daripada dua ribu orang kanak-kanak yang ditinggalkan oleh ibu bapa yang bekerja jauh, dan ramai penduduk mahir dalam Sulaman Han. Produk sulaman tempatan kurang laku kerana coraknya hampir tidak berubah selama seratus tahun. Elemen sulaman klasik telah diabstrakkan dan dibina semula menjadi bentuk huruf moden, yang kemudiannya disulam dengan tangan oleh penyulam tempatan. Matlamatnya adalah untuk mewujudkan sumber pendapatan serta mewariskan kraf ini melalui bahasa visual yang moden.

About the A' Design Award Gangsa

Let Parents Stay Fon Taip ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Let Parents Stay Fon Taip diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Let Parents Stay Fon Taip memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Press Kit

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Image Credits: Yu Chen