Perak Pembungkusan · 2021

Day One Label Wain

by Ximena Ureta

A' Design Award Perak 2021 in Pembungkusan
CLIENT: MontGras
Estimated Number of Design Views: 29,226
Verification code 1B630204D5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Day One Label Wain

Day One ialah reka bentuk label wain yang dicipta untuk sebuah ladang anggur Chile di mana buah anggurnya dituai dengan tangan. Label ini menandakan detik apabila seorang pembuat wain memutuskan untuk memulakan penuaian, satu keputusan yang membentuk kualiti dan sifat sesuatu wain. Ilustrasi ini menunjukkan gunting penuaian dalam kalangan bunga, buah anggur dan daun pokok anggur. Reka bentuk ini merangkumi lima jenis anggur daripada lembah yang berbeza. Label ini dicetak secara offset pada kertas Fasson Cuvee Sable seberat 85 gram per meter persegi, dengan tiga warna khas, kerajang emas matt, penstemplan dan varnis pelindung.

About the A' Design Award Perak

Day One Label Wain ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Day One Label Wain diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Day One Label Wain ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Press Kit

Unique Properties: Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
Production Technology: Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
Research: Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.
Inspiration: Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Project Duration: This project started in September 2020 in Santiago, Chile, and ended in January 2021.
Operation Flow: Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro