Nanxiang Incity Sistem Papan Tanda Visual oleh Zesion Design

Reka bentuk Nanxiang Incity Sistem Papan Tanda Visual oleh Zesion Design ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2021

Nanxiang Incity Sistem Papan Tanda Visual

oleh Zesion Design

Klien: Zesion Design

Pemenang A' Design Award Perak dalam Kategori Grafik

17,915

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #119978

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Nanxiang Incity Sistem Papan Tanda Visual

Nanxiang Incity ialah sistem papan tanda visual yang dicipta untuk sebuah pusat membeli-belah di Shanghai. Reka bentuk ini mengambil inspirasi daripada budaya tempatan Nanxiang, sebuah kawasan yang terkenal dengan burung bangau dan kuil, lalu menjelmakan bentuk burung bangau yang terbang berpasangan menjadi imej papan tanda abstrak. Panduan tingkat dan senarai peniaga diletakkan di pintu masuk dan keluar eskalator serta di titik pertemuan aliran pengunjung. Cetakan penghalang dakwat putih diaplikasikan pada helaian bercahaya, supaya teks dan garis luar kekal jelas. Bahagian yang tergantung pula menggunakan titik pangsi cermin yang berpadu dengan reka bentuk dalaman pusat membeli-belah.

Pengiktirafan

Mengenai A' Design Award Perak

Nanxiang Incity Sistem Papan Tanda Visual ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Nanxiang Incity Sistem Papan Tanda Visual diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Nanxiang Incity Sistem Papan Tanda Visual ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensi & Pembungkusan: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tag: Visual Signage,Way finding,VI,Logo,Graphics
Teknologi Pengeluaran: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Cabaran Reka Bentuk: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Penyelidikan: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspirasi: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Tempoh Projek: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Aliran Operasi: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Ahli Pasukan: Jie Zhou