Daejeon Bruce Rice Cake Redesign Fungsi Utama: Pembungkusan Kuih Beras oleh Choulsoon Park

Reka bentuk Daejeon Bruce Rice Cake Redesign Fungsi Utama: Pembungkusan Kuih Beras oleh Choulsoon Park ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2021

Daejeon Bruce Rice Cake Redesign Fungsi Utama: Pembungkusan Kuih Beras

oleh Choulsoon Park

Klien: Soongraphic

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

11,548

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #120168

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Daejeon Bruce Rice Cake Redesign Fungsi Utama: Pembungkusan Kuih Beras

Teks Buku: Reka Bentuk Semula Kuih Beras Daejeon Bruce adalah reka bentuk pembungkusan untuk produk kuih beras yang dijual oleh sebuah syarikat gula-gula di kawasan Daejeon. Grafik sembilan mercu tanda utama Daejeon dicetak pada pembungkusan, membolehkan pembeli menerima maklumat pelancongan tempatan bersama-sama dengan produk tersebut. Rangkaian produk ini dibahagikan kepada tiga siri mengikut rasa, dan setiap siri menggunakan warna semula jadi bahan utamanya untuk menggambarkan rasa tersebut. Nama produk dipaparkan dalam bahasa Korea dan Inggeris. Kertas tebal digunakan supaya bungkusan boleh berdiri atau diletakkan mendatar dan tidak mudah rosak.

Pengiktirafan

Mengenai A' Design Award Gangsa

Daejeon Bruce Rice Cake Redesign Fungsi Utama: Pembungkusan Kuih Beras ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Daejeon Bruce Rice Cake Redesign Fungsi Utama: Pembungkusan Kuih Beras diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Daejeon Bruce Rice Cake Redesign Fungsi Utama: Pembungkusan Kuih Beras memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensi & Pembungkusan: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tag: Illustration, Graphic, Design, Package
Teknologi Pengeluaran: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Cabaran Reka Bentuk: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Penyelidikan: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspirasi: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Tempoh Projek: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Aliran Operasi: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Ahli Pasukan: Individual