Ben Su Identiti Jenama Restoran oleh Chao Feng

Reka bentuk Ben Su Identiti Jenama Restoran oleh Chao Feng ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2021

Ben Su Identiti Jenama Restoran

oleh Chao Feng

Klien: MET Creative Brand

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #120278

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Ben Su Identiti Jenama Restoran

Ben Su ialah identiti jenama yang dicipta untuk restoran ikan sauerkraut. Identiti ini dibina berdasarkan ciri produk teras iaitu warisan budaya tidak ketara sauerkraut, yang diperbuat secara tangan dan diperap selama 280 hari tanpa bahan pengawet. Poster utama mempersembahkan kelebihan produk ini dalam bentuk visual yang jelas, menggunakan lengkuk lembut dan kontras warna yang kuat untuk mencapai tahap pengecaman yang tinggi. Restoran ini meliputi keluasan 260 meter persegi dan merangkumi kawasan pameran sauerkraut di bahagian pintu masuk. Pemandangan dan prop menghubungkan identiti visual dengan ruang dalaman.

Pengiktirafan

Mengenai A' Design Award Gangsa

Ben Su Identiti Jenama Restoran ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Ben Su Identiti Jenama Restoran diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Ben Su Identiti Jenama Restoran memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Dimensi & Pembungkusan: The project covers a total of 260 square meters.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Teknologi Pengeluaran: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Cabaran Reka Bentuk: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Penyelidikan: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspirasi: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Tempoh Projek: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Aliran Operasi: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Paten: Copyrights belong to Pushui Zhang, 2020.
Ahli Pasukan: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Kredit Imej: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.