Quix Identiti Jenama oleh Anja Zambelli Colak

Reka bentuk Quix Identiti Jenama oleh Anja Zambelli Colak ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2021

Quix Identiti Jenama

oleh Anja Zambelli Colak

Klien: Zambelli Brand Design

Pemenang A' Design Award Perak dalam Kategori Grafik

40,925

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #120357

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Quix Identiti Jenama

Quix ialah identiti jenama untuk mesin layan diri yang menawarkan minuman panas dan sejuk serta snek. Identiti ini menggunakan warna, tekstur dan bentuk yang diambil daripada budaya Itali, sebagai penghormatan kepada zaman kegemilangan reka bentuk Itali. Daya tarikan yang sedikit klasik mengimbau kembali era Dolce Vita dan membangkitkan budaya kopi Itali. Cawan kopi dan poster dicetak dalam warna CMYK dengan teknologi offset, manakala mesin layan diri dijenamakan dengan kerajang cetakan. Reka bentuk ini mengubah rehat minum kopi yang pantas menjadi satu pengalaman visual yang tenang.

Pengiktirafan

Mengenai A' Design Award Perak

Quix Identiti Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Quix Identiti Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Quix Identiti Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimensi & Pembungkusan: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tag: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Teknologi Pengeluaran: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Cabaran Reka Bentuk: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Penyelidikan: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspirasi: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Tempoh Projek: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Aliran Operasi: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.