Aurum Pembungkusan Kerajang Emas oleh LLAB Design Ltd

Reka bentuk Aurum Pembungkusan Kerajang Emas oleh LLAB Design Ltd ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Mewah.

EmasMewah· 2021

Aurum Pembungkusan Kerajang Emas

oleh LLAB Design Ltd

Klien: Aurum

Pemenang A' Design Award Emas dalam Kategori Mewah

103,406

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #120435

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Aurum Pembungkusan Kerajang Emas

Aurum ialah kotak hadiah yang direka untuk kerajang emas boleh dimakan. Pembungkusan ini mempersembahkan bahan mentah sebagai produk runcit premium. Struktur kotak merujuk kepada pembungkusan barang kemas. Plat logam emas teranodisasi dengan nama jenama terukir memeterai kotak dan berfungsi sebagai kunci magnetik. Kertas bertekstur, cetakan timbul kerajang emas dan UV setempat membentuk permukaan luaran. Sebuah riben pada lapisan atas memegang penyepit yang direka khas, supaya kerajang emas yang sangat ringan dapat diambil dengan mudah. Helaian lut cahaya melindungi kerajang emas di bawahnya. Kotak ini berukuran 88 kali 90 kali 65 milimeter.

Pengiktirafan

Mengenai A' Design Award Emas

Aurum Pembungkusan Kerajang Emas ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Aurum Pembungkusan Kerajang Emas diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Aurum Pembungkusan Kerajang Emas mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensi & Pembungkusan: W88mm x D90mm x H65mm
Tag: luxury, gold, premium, packaging
Teknologi Pengeluaran: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Cabaran Reka Bentuk: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Penyelidikan: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspirasi: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Tempoh Projek: Starts in Dec 2019 to Aug 2020
Aliran Operasi: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Ahli Pasukan: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau