Soda Grocery Pembungkusan Makanan by Lan Shenfan and Xu Jingwen

Soda Grocery Pembungkusan Makanan by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2021

Soda Grocery Pembungkusan Makanan

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award Besi Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #120521

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Soda Grocery Pembungkusan Makanan

Soda Grocery ialah reka bentuk pembungkusan untuk makanan cenderahati yang dijual kepada pelawat di Macau. Bahasa reka bentuk ini diilhamkan daripada pembungkusan mercun yang dihasilkan di Macau pada abad kedua puluh. Imej empat wanita yang diambil daripada pembungkusan bersejarah tersebut dilukis semula sebagai ilustrasi kontemporari dan dicetak dengan warna-warna berani. Empat pembungkus makanan membawa ilustrasi ini, dan setiap kotak berukuran 185 kali 145 kali 55 milimeter. Kertas pembalut yang dicetak serta label dalaman disiapkan dengan teknik timbulan (embossing), salutan ultraungu, penyaduran gangsa (bronzing) dan pemotongan mati (die cutting). Reka bentuk ini mengekalkan ciri kedaerahan sambil memenuhi citarasa moden.

The Recognition

About the A' Design Award Besi

Soda Grocery Pembungkusan Makanan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Soda Grocery Pembungkusan Makanan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Soda Grocery Pembungkusan Makanan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu