Heheqingtian Identiti Jenama Teh by Zi Huai Shen

Heheqingtian Identiti Jenama Teh by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2021

Heheqingtian Identiti Jenama Teh

by Zi Huai Shen

Client: Heheqingtian

A' Design Award Gangsa Winner in Grafik Category

12,273

Verified Award Winner

Verify Award Status for #121025

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heheqingtian Identiti Jenama Teh

Heheqingtian ialah identiti jenama teh yang dicipta untuk sebuah ruang pengalaman kehidupan dan budaya teh yang dilahirkan semula daripada sebuah kediaman bergaya Jepun peribadi. Identiti ini bermula dengan idea penyatuan. Bentuk pintu bangunan tersebut digabungkan dengan aksara Cina He untuk melahirkan semangat menghidangkan teh serta makna berkumpul bersama sambil berkembang ke luar. Reka bentuk yang bersahaja ini menyampaikan suasana tenang menikmati teh dengan santai. Kotak teh diperbuat daripada kayu dengan struktur tenon dan mortis yang tidak memerlukan gam, menyokong pendekatan mesra alam sekitar.

The Recognition

About the A' Design Award Gangsa

Heheqingtian Identiti Jenama Teh ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Heheqingtian Identiti Jenama Teh diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Heheqingtian Identiti Jenama Teh memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019