Public Health Beyond Borders Program Identiti Visual by Yoske Mitsui

Public Health Beyond Borders Program Identiti Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2021

Public Health Beyond Borders Program Identiti Visual

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Besi Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Program Identiti Visual

Kesihatan Awam Tanpa Sempadan ialah program identiti visual yang dicipta untuk sekumpulan pelajar dan fakulti yang menangani keperluan kesihatan dalam komuniti rakan kongsi. Tanda ini menggunakan lima warna. Hijau dan biru mencerminkan pandangan global, manakala merah, kuning dan hitam merujuk kepada asal-usul University of Maryland bagi bab pengasas. Bulatan di tengah melambangkan perpaduan dan perkongsian. Tanda perkataan (wordmark) disepadankan dengan fon utama universiti tersebut. Logo ini ringkas, boleh diskalakan dan modular, serta berfungsi dengan baik dalam satu warna dan pelbagai saiz untuk media cetak dan digital.

The Recognition

About the A' Design Award Besi

Public Health Beyond Borders Program Identiti Visual ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Public Health Beyond Borders Program Identiti Visual diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Public Health Beyond Borders Program Identiti Visual dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.