Yashang Hing Tau Ball Fungsi Utama: Pembungkusan Makanan by Mars Team

Yashang Hing Tau Ball Fungsi Utama: Pembungkusan Makanan by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2021

Yashang Hing Tau Ball Fungsi Utama: Pembungkusan Makanan

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

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Colors

The Design

About Yashang Hing Tau Ball Fungsi Utama: Pembungkusan Makanan

Yashang Hing Tau Ball ialah reka bentuk pembungkusan untuk produk bebola daging. Grafiknya berdasarkan bahan mentah makanan di dalamnya. Imej haiwan disusun sebagai gubahan grafik moden, dan setiap jenis bahan mentah dikenal pasti melalui warna yang kontras. Kontras warna yang kuat menyokong impak visual di rak-rak runcit. Reka bentuk ini juga merujuk kepada adat tradisional yang membawa tuah di kawasan Chaoshan di China, dan sampul merah diletakkan di sekeliling produk. Cetakan kertas, plastik gred makanan dan tali sutera digunakan. Pembungkusan ini berukuran 260 kali 150 kali 260 milimeter.

The Recognition

About the A' Design Award Perak

Yashang Hing Tau Ball Fungsi Utama: Pembungkusan Makanan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Yashang Hing Tau Ball Fungsi Utama: Pembungkusan Makanan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Yashang Hing Tau Ball Fungsi Utama: Pembungkusan Makanan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release