Mingniang Fungsi Utama Reka Bentuk: Pembungkusan Minuman by Manling Lin

Mingniang Fungsi Utama Reka Bentuk: Pembungkusan Minuman by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2021

Mingniang Fungsi Utama Reka Bentuk: Pembungkusan Minuman

by Manling Lin

Client: Diga Creative Design

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
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Colors

The Design

About Mingniang Fungsi Utama Reka Bentuk: Pembungkusan Minuman

Teks Buku: Mingniang ialah reka bentuk pembungkusan untuk baijiu Cina yang dicampur dengan pati teh pekat. Botolnya diperbuat daripada kaca dan menggabungkan kepingan logam nipis yang disisipkan dengan imej landskap yang diukir di bahagian belakang, yang muncul melalui pembiasan cahaya. Akrilik, label pelekat sendiri, percetakan sablon sutera dan penutup kristal melengkapkan pembungkusan ini. Garisan lancar yang mengalir menggambarkan air tasik apabila dilihat dari atas dan aroma teh apabila dilihat dari bawah. Nada hijau ekologi menyampaikan tema kesihatan minuman tersebut. Pembungkusan ini berukuran 150 x 150 x 338 milimeter.

The Recognition

About the A' Design Award Gangsa

Mingniang Fungsi Utama Reka Bentuk: Pembungkusan Minuman ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Mingniang Fungsi Utama Reka Bentuk: Pembungkusan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Mingniang Fungsi Utama Reka Bentuk: Pembungkusan Minuman memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin