Luzhou Laojiao 1915 Pembungkusan Botol Arak by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2021
Luzhou Laojiao 1915 Pembungkusan Botol Arak
by Haijun Shen
Client: DIGA Creative design
A' Design Award Perak Winner in Pembungkusan Category
- 25,420
- Verified Award Winner
- Verify Award Status for #121290
The Design
About Luzhou Laojiao 1915 Pembungkusan Botol Arak
Luzhou Laojiao 1915 ialah pembungkusan bagi arak baijiu Cina. Botolnya berbentuk seperti sebuah perahu layar, dan simbol visualnya diperhalusi daripada peta Jiangyang di Luzhou. Bentuk melengkung itu merujuk kepada cecair yang mengalir di dalamnya dan memberikan rasa selesa apabila digenggam. Botol ini diperbuat daripada kaca dengan warna yang disembur dan tanda jenama yang dilekapkan. Kotaknya disiapkan dengan gangsa, timbulan dan tanda jenama yang dilekapkan. Pembungkusan ini berukuran 58 kali 158 kali 350 milimeter. Matlamatnya ialah rupa yang ringan dan mewah untuk peminum berusia 30 hingga 40 tahun, dengan nuansa moden bertaraf tinggi yang mengekalkan sifat tradisional.
The Recognition
About the A' Design Award Perak
Luzhou Laojiao 1915 Pembungkusan Botol Arak ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Luzhou Laojiao 1915 Pembungkusan Botol Arak diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Luzhou Laojiao 1915 Pembungkusan Botol Arak ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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