Flowering Street Identiti Jenama Kebajikan oleh Mingjun Jiang

Reka bentuk Flowering Street Identiti Jenama Kebajikan oleh Mingjun Jiang ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2021

Flowering Street Identiti Jenama Kebajikan

oleh Mingjun Jiang

Klien: Monka Design

Pemenang A' Design Award Gangsa dalam Kategori Grafik

11,557

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #121372

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Flowering Street Identiti Jenama Kebajikan

Flowering Street ialah identiti jenama kebajikan yang dicipta untuk menyokong golongan gelandangan di London. Jenama ini membolehkan penjual gelandangan memperoleh pendapatan dengan menjual bunga pada harga pasaran biasa, bukannya bergantung kepada derma. Bentuk logo diilhamkan daripada papan tanda jalan di London, sebagai rujukan kepada istilah street friends yang digunakan dalam kalangan mereka yang tidur di luar rumah. Setiap ikat bunga dibalut dengan surat khabar lama yang dikumpul, diikat dengan tali hemp semula jadi dan disertakan kad ucapan terima kasih. Bahan semula jadi yang boleh dikitar semula ini mengekalkan kos pembungkusan pada tahap rendah, membolehkan lebih ramai penjual disokong.

Pengiktirafan

Mengenai A' Design Award Gangsa

Flowering Street Identiti Jenama Kebajikan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Flowering Street Identiti Jenama Kebajikan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Flowering Street Identiti Jenama Kebajikan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimensi & Pembungkusan: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Tag: charity, homeless, London, branding, visual, identity, flower
Teknologi Pengeluaran: Flowers sold by the homeless.
Cabaran Reka Bentuk: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Penyelidikan: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspirasi: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Tempoh Projek: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Aliran Operasi: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Paten: none
Ahli Pasukan: Mingjun Jiang
Kredit Imej: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019