Irrational Slice Visualisasi Maklumat by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
GangsaGrafik· 2021
Irrational Slice Visualisasi Maklumat
by Lu Zhao, Ruhe Zhang and Qi Wang
A' Design Award Gangsa Winner in Grafik Category
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- Verified Award Winner
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The Design
About Irrational Slice Visualisasi Maklumat
Irrational Slice ialah projek visualisasi maklumat yang mempersembahkan data penyelidikan dalam ruang tiga dimensi. Data tersebut diperoleh daripada eksperimen kognitif yang membandingkan pertimbangan manusia dan mesin. Model tiga dimensi ini dibina berdasarkan rujukan struktur neuron otak. Perisian realiti terimbuh (augmented reality) menjadikan model ini muncul apabila poster bercetak diimbas. Penonton boleh memutarkan model tersebut serta mengezum masuk atau keluar menggunakan jari untuk membaca maklumat dari pelbagai sudut. Matlamatnya adalah untuk meneroka cara baharu dalam memerhati dan menyampaikan maklumat.
The Recognition
About the A' Design Award Gangsa
Irrational Slice Visualisasi Maklumat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Irrational Slice Visualisasi Maklumat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Irrational Slice Visualisasi Maklumat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
- Tags
- Information Design, Information Visualization, AR, 3D, Poster
- Production Technology
- Multimedia
- Design Challenge
- The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
- Research
- The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
- Inspiration
- Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
- Project Duration
- The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
- Operation Flow
- By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
- Team Members
- Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li
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