Hankol Liquor Reka Bentuk Kemasan by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2021
Hankol Liquor Reka Bentuk Kemasan
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL/Ji Hao/Zhang XiaoMing
A' Design Award Gangsa Winner in Pembungkusan Category
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- Verified Award Winner
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The Design
About Hankol Liquor Reka Bentuk Kemasan
Teks Buku: Hankol Liquor adalah reka bentuk kemasan untuk arak berperisa sos. Nama Hankol merujuk kepada seseorang yang minum dengan berani dan gembira, yang mencerminkan semangat berorientasikan rakyat jenama ini. Botol digariskan dengan garisan yang kuat dan ringkas, dan logo dipaparkan di bahagian hadapan. Bentuk positif dan negatif menggabungkan siluet pengasas ke dalam bentuk negatif, mengimbau kembali niat asal jenama ini. Kaligrafi Cina dan cop digunakan pada jenis huruf untuk mempersembahkan ciri budaya oriental. Kotak luar dibuat daripada bahan EPP yang mesra alam.
The Recognition
About the A' Design Award Gangsa
Hankol Liquor Reka Bentuk Kemasan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Hankol Liquor Reka Bentuk Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Hankol Liquor Reka Bentuk Kemasan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 200mmx80mmx210mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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