Tinkoff Investment Video Pengiklanan by Egor Maraev

Tinkoff Investment Video Pengiklanan by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Filem, Video dan Animasi Competition Category.

GangsaFilem· 2022

Tinkoff Investment Video Pengiklanan

by Egor Maraev

Client: Blaster Studio

A' Design Award Gangsa Winner in Filem Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Video Pengiklanan

Tinkoff Investment ialah video pengiklanan tiga puluh saat untuk perkhidmatan pelaburan bank. Video ini mempersembahkan George Washington sebagai watak utama. Beliau duduk di atas sofa dan makan piza, kelihatan letih dan malas, dan beliau melambangkan wang. Imej yang tidak lazim ini membawa idea utama, iaitu wang harus disimpan dalam keadaan baik dan dibuat untuk bekerja. Animasi ini menggabungkan animasi sel dan animasi potongan (cutout animation), disatukan dengan komposisi digital. Video ini telah ditayangkan secara meluas sebagai preroll sebelum video dalam talian dan mencapai kadar penukaran (conversion rate) yang tinggi.

The Recognition

About the A' Design Award Gangsa

Tinkoff Investment Video Pengiklanan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Tinkoff Investment Video Pengiklanan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Tinkoff Investment Video Pengiklanan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin