BD's Hype Tribe Reka Bentuk Dalaman Pejabat by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.
EmasDalaman· 2021
BD's Hype Tribe Reka Bentuk Dalaman Pejabat
Client: DB and B Pte Ltd
A' Design Award Emas Winner in Dalaman Category
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The Design
About BD's Hype Tribe Reka Bentuk Dalaman Pejabat
Hype Tribe oleh BD ialah reka bentuk dalaman pejabat yang terletak di dua tingkat sebuah bangunan di Singapura. Reka bentuk ini menyatukan beberapa unit perniagaan dalam satu ruang komuniti yang dikongsi bersama. Kawasan penyambut tetamu, zon kafe kerja bersama dan kawasan kejiranan kerja dihubungkan melalui perjalanan visual yang berterusan. Salah satu kawasan kafe diilhamkan daripada suasana alfresco dan menawarkan persekitaran yang tenang dan selesa. Panel akustik tergantung mewujudkan rasa aliran di bahagian atas ruang. Kayu dan tanaman hijau digabungkan untuk membawa elemen biofilik ke dalam ruang dalaman. Pendekatan perkongsian meja menyokong penggunaan ruang lantai yang cekap.
The Recognition
About the A' Design Award Emas
BD's Hype Tribe Reka Bentuk Dalaman Pejabat ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. BD's Hype Tribe Reka Bentuk Dalaman Pejabat diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. BD's Hype Tribe Reka Bentuk Dalaman Pejabat mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Tags
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Design Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Project Duration
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
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