Africolor Festival Identiti Visual Festival by Manuela Bonnet

Africolor Festival Identiti Visual Festival by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2021

Africolor Festival Identiti Visual Festival

by Manuela Bonnet

Client: Africolor

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Identiti Visual Festival

Teks Buku: Africolor Festival ialah identiti visual yang dicipta untuk edisi ulang tahun ke-30 sebuah festival muzik yang diadakan di Paris. Reka bentuk ini berasaskan idea resonans, yang membayangkan bahawa festival ini terus bergema merentasi masa dan sempadan. Satu permainan tipografi memotong dan mengulang huruf-huruf tajuk untuk mencipta rentak yang penuh semangat. Identiti ini jelas, terus terang, berwarna-warni dan meriah. Poster dihasilkan dalam dua versi yang saling berbeza, satu merah dan satu hijau. Sistem visual yang sama diaplikasikan pada risalah, flyer, poster keretapi bawah tanah, sepanduk, beg tote dan penerbitan media sosial.

The Recognition

About the A' Design Award Gangsa

Africolor Festival Identiti Visual Festival ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Africolor Festival Identiti Visual Festival diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Africolor Festival Identiti Visual Festival memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet