L’Amour Red Packet Boxset Sampul Merah by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Cenderamata Competition Category.
BesiCenderamata· 2021
L’Amour Red Packet Boxset Sampul Merah
by Alex King
Client: A&J Design
A' Design Award Besi Winner in Cenderamata Category
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The Design
About L’Amour Red Packet Boxset Sampul Merah
Set kotak sampul merah ini mengandungi 16 sampul merah untuk melambangkan kemakmuran dan kesempurnaan hidup. Peniaga boleh memilih daripada 26 reka bentuk dan kombinasi berbeza "A" hingga "Z" mengikut huruf awal dan keperluan peribadi. Hadiah yang diperibadikan memberikan rasa keunikan dan sempurna untuk mewujudkan sentuhan peribadi untuk diri sendiri dan orang yang disayangi. Sasaran untuk golongan berkahwin kelas menengah yang berhasrat memilih sampul merah peribadi dan memberi kepada kanak-kanak dengan ucapan terbaik.
The Recognition
About the A' Design Award Besi
L’Amour Red Packet Boxset Sampul Merah ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. L’Amour Red Packet Boxset Sampul Merah diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. L’Amour Red Packet Boxset Sampul Merah dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Team Members
- Alex King
- Image Credits
- Alex King
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