Beer Mail by Volfas Engelman Fungsi Utama: Pembungkusan Bir Kraf oleh Bold Brands

Reka bentuk Beer Mail by Volfas Engelman Fungsi Utama: Pembungkusan Bir Kraf oleh Bold Brands ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2021

Beer Mail by Volfas Engelman Fungsi Utama: Pembungkusan Bir Kraf

oleh Bold Brands

Klien: Bold Brands

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

25,457

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #122875

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Beer Mail by Volfas Engelman Fungsi Utama: Pembungkusan Bir Kraf

Beer Mail ialah reka bentuk pembungkusan untuk pelbagai jenis bir kraf. Label-label tersebut dibingkai seperti setem pos, sebagai rujukan kepada nama jenama dan kepada kualiti setem yang boleh dikumpulkan. Setiap jenis membawa ilustrasi kolaj yang menggabungkan elemen-elemen yang kelihatan tidak berkaitan pada pandangan pertama. Bahan-bahan yang digunakan dalam bir tersembunyi di dalam ilustrasi, jadi pengguna boleh mencarinya. Bir ini dijual dalam botol kaca 330 ml dengan label yang dicetak secara digital dan dalam tin bercetak 500 ml. Reka bentuk ini mencerminkan kuantiti pengeluaran yang kecil bagi rangkaian produk ini.

Pengiktirafan

Mengenai A' Design Award Perak

Beer Mail by Volfas Engelman Fungsi Utama: Pembungkusan Bir Kraf ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Beer Mail by Volfas Engelman Fungsi Utama: Pembungkusan Bir Kraf diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Beer Mail by Volfas Engelman Fungsi Utama: Pembungkusan Bir Kraf ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensi & Pembungkusan: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tag: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Teknologi Pengeluaran: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Cabaran Reka Bentuk: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Penyelidikan: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspirasi: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Tempoh Projek: This project started in January 2020 and is still ongoing adding a new variety every other month.
Aliran Operasi: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Ahli Pasukan: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Kredit Imej: Illustrations & Visuals: Sandra Ramoskaite