Baltija Chocolate Collection Fungsi Utama: Pembungkusan Gula-gula oleh Bold Brands

Reka bentuk Baltija Chocolate Collection Fungsi Utama: Pembungkusan Gula-gula oleh Bold Brands ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2021

Baltija Chocolate Collection Fungsi Utama: Pembungkusan Gula-gula

oleh Bold Brands

Klien: Bold Brands

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

25,759

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #122959

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Baltija Chocolate Collection Fungsi Utama: Pembungkusan Gula-gula

Baltija ialah siri pembungkusan untuk koleksi coklat yang dijual di rantau Baltik. Namanya berasal daripada perkataan Lithuania bagi Laut Baltik, yang mengilhamkan reka bentuk ini. Sebuah rumah api dan pemandangan laut diilustrasikan dalam gaya Victoria klasik, dengan bentuk beralun yang menggambarkan pergerakan air. Tiada simbol kebangsaan digunakan, jadi pembungkusan ini mewakili keseluruhan rantau tersebut dan bukannya satu negara sahaja. Nada biru kehijauan yang pekat menambah rupa yang halus dan berkelas. Kotak dan sampul surat diperbuat daripada kertas, dicetak secara offset, dan disiapkan dengan varnis matte serta perincian kerajang tembaga.

Pengiktirafan

Mengenai A' Design Award Perak

Baltija Chocolate Collection Fungsi Utama: Pembungkusan Gula-gula ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Baltija Chocolate Collection Fungsi Utama: Pembungkusan Gula-gula diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Baltija Chocolate Collection Fungsi Utama: Pembungkusan Gula-gula ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensi & Pembungkusan: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tag: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Teknologi Pengeluaran: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Cabaran Reka Bentuk: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Penyelidikan: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspirasi: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Tempoh Projek: This project started in January 2020 February and finished 2020 May
Aliran Operasi: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Ahli Pasukan: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Kredit Imej: Photography: Motiejus Gaigalas, Zydrunas Slajus