PepsiCo Foundation Sistem Identiti oleh Dennis Furniss

Reka bentuk PepsiCo Foundation Sistem Identiti oleh Dennis Furniss ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2021

PepsiCo Foundation Sistem Identiti

oleh Dennis Furniss

Klien: PepsiCo International Mexico

Pemenang A' Design Award Perak dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #122974

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Warna

Reka Bentuk

Mengenai PepsiCo Foundation Sistem Identiti

PepsiCo Foundation ialah sistem identiti yang dicipta untuk sebuah organisasi bukan untung yang menyokong komuniti di Mexico dan Amerika Latin. Reka bentuk ini menggantikan bahasa visual korporat dengan bahasa yang lebih berunsur kemanusiaan. Bentuk-bentuk arketaip mewakili tiga tonggak utama yayasan tersebut. Dalam sistem bermodul, bentuk-bentuk ini bergabung dan berganda untuk membentuk corak dan tekstur. Muka taip geometri, palet warna yang bertenaga, gaya fotografi dan gaya ilustrasi melengkapkan identiti ini. Sistem ini diterapkan pada buku jenama digital serta bahan acara seperti kemeja, beg dan topi.

Pengiktirafan

Mengenai A' Design Award Perak

PepsiCo Foundation Sistem Identiti ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. PepsiCo Foundation Sistem Identiti diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. PepsiCo Foundation Sistem Identiti ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensi & Pembungkusan: There are not packaging deliveries
Tag: PepsiCo, Foundation, identity, system, strong, consistency
Teknologi Pengeluaran: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Cabaran Reka Bentuk: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Penyelidikan: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspirasi: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Tempoh Projek: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Aliran Operasi: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Paten: Copyrights: PepsiCo International Mexico
Ahli Pasukan: Innovation Design Center LATAM
Kredit Imej: All Images: Design Innovation Center LATAM