Pepsi Culture Siri Tin Minuman Edisi Terhad by Dennis Furniss

Pepsi Culture Siri Tin Minuman Edisi Terhad by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Reka Bentuk Pembungkusan Competition Category.

EmasPembungkusan· 2021

Pepsi Culture Siri Tin Minuman Edisi Terhad

by Dennis Furniss

Client: Pepsi

A' Design Award Emas Winner in Pembungkusan Category

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Verified Award Winner
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Colors

The Design

About Pepsi Culture Siri Tin Minuman Edisi Terhad

Pepsi Culture ialah siri tin edisi terhad yang dicipta untuk sebuah jenama minuman ringan di Mexico. Siri ini terdiri daripada enam tin koleksi, dan setiap tin mewakili satu bandar di Mexico. Cerita tempatan, tradisi dan rujukan seni diterjemahkan menjadi corak ilustrasi yang menggabungkan simbol budaya yang telah lama wujud dengan pendekatan reka bentuk kontemporari. Setiap tin diperbuat daripada aluminium, memuatkan 12 auns dan disiapkan dengan cetakan ofset definisi tinggi. Tin-tin ini dijual secara berasingan dan bersama-sama membentuk satu siri yang mencerminkan kepelbagaian serantau.

The Recognition

About the A' Design Award Emas

Pepsi Culture Siri Tin Minuman Edisi Terhad ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Pepsi Culture Siri Tin Minuman Edisi Terhad diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Pepsi Culture Siri Tin Minuman Edisi Terhad mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.