Xphere Fungsi Utama: Penjenamaan Semula Identiti Korporat by Yibang Design and Xiner Zheng

Xphere Fungsi Utama: Penjenamaan Semula Identiti Korporat by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2021

Xphere Fungsi Utama: Penjenamaan Semula Identiti Korporat

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Besi Winner in Grafik Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Fungsi Utama: Penjenamaan Semula Identiti Korporat

Teks Buku: Xphere adalah reka bentuk identiti korporat yang dicipta untuk jenama Rongxing. Nama Xphere diambil daripada nama jenama Cina, Rongxing, yang bermaksud sfera kemakmuran. Identiti ini menggabungkan makna nama Cina tersebut dengan nama Inggeris dalam satu bahasa visual. Lambang ini mendapat inspirasi daripada bentuk bintang, dan potongan yang sepadan digunakan pada kedua-dua tanda logo Inggeris dan Cina. Warna-warna berani dan visual yang kukuh mengetengahkan barisan produk bertaraf tinggi. Barangan cetakan menggunakan kertas tebal berkilau kusam, manakala kad perniagaan dan kad ucapan terima kasih membawa logo timbul.

The Recognition

About the A' Design Award Besi

Xphere Fungsi Utama: Penjenamaan Semula Identiti Korporat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Xphere Fungsi Utama: Penjenamaan Semula Identiti Korporat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Xphere Fungsi Utama: Penjenamaan Semula Identiti Korporat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang