Perak Pembungkusan · 2021
Mountain Tea Fungsi Utama: Pembungkusan Teh
by Xianfeng Wu
- A' Design Award Perak 2021 in Pembungkusan
- Estimated Number of Design Views: 22,761
- Verification code A638D09BCA · Verify this award
Colors
About Mountain Tea Fungsi Utama: Pembungkusan Teh
Teks Buku: Mountain Tea ialah reka bentuk pembungkusan untuk kek teh tekan. Setiap kek teh dibalut seperti gula-gula, yang menjadikan teh lebih mudah digunakan dan memberikan rupa moden. Balutan ini menggunakan kertas buatan tangan yang mesra alam, mengikut bentuk pembungkusan lama dengan cara yang baharu. Reka bentuk ini menampung empat pakej bebas yang boleh digabungkan menjadi satu gambar lengkap di atas rak. Ilustrasinya menunjukkan daun teh, pokok teh dan haiwan langka Xishuangbanna di Yunnan, China, tempat teh ini ditanam. Pakej ini berukuran 280 kali 205 kali 70 milimeter.
About the A' Design Award Perak
Mountain Tea Fungsi Utama: Pembungkusan Teh ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Mountain Tea Fungsi Utama: Pembungkusan Teh diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Mountain Tea Fungsi Utama: Pembungkusan Teh ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
- Dimensions & Packaging
- 280mmX205mmX70mm
- Tags
- Tea packaging, tea cakes, original, environmentally friendly, tea tree
- Production Technology
- Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
- Design Challenge
- In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural. - Project Duration
- The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
- Operation Flow
- Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
