Wink Lashes Reka Bentuk Pembungkusan by Olga Takhtarova

Wink Lashes Reka Bentuk Pembungkusan by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Reka Bentuk Pembungkusan Competition Category.

EmasPembungkusan· 2021

Wink Lashes Reka Bentuk Pembungkusan

by Olga Takhtarova

Client: Sot B&d

A' Design Award Emas Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #123477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wink Lashes Reka Bentuk Pembungkusan

Wink Lashes ialah siri reka bentuk pembungkusan untuk produk sambungan bulu mata tiruan profesional. Rangkaian ini merangkumi penanggal gel dan krim, primer, pemecut gam, gam, kotak magnet dan kotak bulu mata. Simbol mata yang digayakan menjadi lambang grafik utama, dan ia menunjukkan tujuan produk secara langsung. Setiap produk juga mempunyai simbolnya sendiri, jadi setiap item mudah dibezakan. Grafit gelap, koral gelap dan putih membentuk palet warnanya. Pembungkusan ini diperbuat daripada kadbod dan plastik dengan cetakan kerajang.

The Recognition

About the A' Design Award Emas

Wink Lashes Reka Bentuk Pembungkusan ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Wink Lashes Reka Bentuk Pembungkusan diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Wink Lashes Reka Bentuk Pembungkusan mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.