La Boutique Jzn Reka Bentuk Dalaman Kedai Pastri by Millton Yu

La Boutique Jzn Reka Bentuk Dalaman Kedai Pastri by Millton Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2021

La Boutique Jzn Reka Bentuk Dalaman Kedai Pastri

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

A' Design Award Gangsa Winner in Dalaman Category

10,270

Verified Award Winner

Verify Award Status for #123736

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About La Boutique Jzn Reka Bentuk Dalaman Kedai Pastri

La Boutique Jzn ialah reka bentuk dalaman sebuah kedai pastri di Taipei, Taiwan, yang disiapkan pada November 2019. Ruang seluas 68 meter persegi ini mempersembahkan jenama pastri berusia satu abad dengan cara yang kontemporari. Warna emas-merah jambu kelabu menggantikan nada merah tua perayaan tradisional dan memberikan kedai ini watak yang lembut dan tenang. Bentuk segi empat sama dan bulatan bertindak sebagai simbol jenama dan muncul pada corak tingkap berpetak gaya Cina, bentuk siling, tepi kaunter melengkung, pintu kabinet rotan anyaman dan sandaran kerusi, serta garisan logam yang tertanam pada lantai.

The Recognition

About the A' Design Award Gangsa

La Boutique Jzn Reka Bentuk Dalaman Kedai Pastri ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. La Boutique Jzn Reka Bentuk Dalaman Kedai Pastri diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. La Boutique Jzn Reka Bentuk Dalaman Kedai Pastri memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.