Emas Pembungkusan · 2021
ZhuoQing Pembungkusan Teh
by Tiger Pan
- A' Design Award Emas 2021 in Pembungkusan
- CLIENT: Tasly Holding Group
- Estimated Number of Design Views: 35,034
- Verification code A6BF406CC7 · Verify this award
Colors
About ZhuoQing Pembungkusan Teh
ZhuoQing ialah reka bentuk pembungkusan untuk serbuk pati teh Pu'er segera. Serbuk ini diekstrak melalui proses yang panjang dan larut sepenuhnya dalam air tanpa sebarang sisa. Kotak luar diperbuat daripada timah plat, kotak dalam daripada kertas, dan hidangan tunggal dibalut dengan kerajang aluminium. Karton tarik keluar yang nipis boleh dibuka dan dipegang dengan sebelah tangan, dan struktur yang boleh dibuka semula menjadikan bungkusan ini mudah dibawa dan digunakan. Grafiknya berasaskan corak sulaman rakyat dari Yunnan dan memaparkan adegan penanaman dan pemetikan teh.
About the A' Design Award Emas
ZhuoQing Pembungkusan Teh ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. ZhuoQing Pembungkusan Teh diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. ZhuoQing Pembungkusan Teh mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Press Kit
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
