Ruby Pixels Subang by Nima Nazem Zomorodi

Ruby Pixels Subang by Nima Nazem Zomorodi is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Barang Kemas Competition Category.

GangsaBarang Kemas· 2021

Ruby Pixels Subang

by Nima Nazem Zomorodi

Client: Zomorrodi Jewelry Gallery

A' Design Award Gangsa Winner in Barang Kemas Category

15,898

Verified Award Winner

Verify Award Status for #123973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruby Pixels Subang

Reka bentuk Ruby Pixels berpunca daripada permainan video tahun 80-an dan lampu neon merah dalam pengiklanan bandar, serta inspirasi daripada susunan mozaik corak Islam yang kelihatan dalam reka bentuk ini. Cabaran utama adalah untuk memenuhi permintaan pasaran bagi barang kemas dalam pelbagai bentuk simbol pelindung, mengubah bentuk semula jadi kepada bentuk organik dengan emosi yang sama, menggabungkan prestasi dan estetika di samping hubungan emosi antara subang dan pengguna.

The Recognition

About the A' Design Award Gangsa

Ruby Pixels Subang ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Ruby Pixels Subang diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Ruby Pixels Subang memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique features of this earring is the originality of its design and two separate parts of it, the first part lying on the surface of the earlobe and flush with the ergonomic lines of the ear, and the lower part is a ruby piece with a teardrop cut. The suspended face hangs from the ear.
Dimensions & Packaging: (L) 44 mm * (W) 32 mm * (H) 4 mm
Tags: Ruby, Earing, Modern, Classic, Puzzle, Pixels
Production Technology: The upper part includes princess cut diamonds and rubies. The lower part includes tear-shaped ruby. The base material is 18K gold.
Design Challenge: The contrast of combining an unconventional and modern design of the earrings at the top with the classic design (teardrop-like hanging at the bottom) and creating a work with high visual dynamics has been the main challenge in this design.
Research: How the asymmetrical color arrangement of red and white jewelry on the upper part and also the difference in height of these stones and the use of common claws to mount them, ergonomic placement of the upper part of the ear and hanging tears-shaped stone at the bottom, all with many Prototypes and multiple trials were obtained.
Inspiration: The design of this earring is inspired by the turning on and off of light pixels on screens such as 80s video games (like Atari) on a black background or even neon red lights in urban advertising, as well as inspiration from the mosaic arrangement of Islamic patterns in this design that is visible.
Project Duration: The project has been designed and produced in Tehran, Iran in 2020.
Operation Flow: It visually remembers the start of the spring with an asymmetrically combination of white and pink blossoms. The asymmetrical and random variety of colors create excitement in a modern atmosphere that calms by leading to a big tear at the end of the earring.