Beijing Winter Olympics Flagship Store Reka Bentuk Dalaman Komersial oleh Xiaolu Zhang

Reka bentuk Beijing Winter Olympics Flagship Store Reka Bentuk Dalaman Komersial oleh Xiaolu Zhang ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

PerakDalaman· 2021

Beijing Winter Olympics Flagship Store Reka Bentuk Dalaman Komersial

oleh Xiaolu Zhang

Pemenang A' Design Award Perak dalam Kategori Dalaman

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #124172

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Beijing Winter Olympics Flagship Store Reka Bentuk Dalaman Komersial

Kedai Utama Sukan Olimpik Musim Sejuk Beijing ialah reka bentuk dalaman komersial yang dicipta untuk kedai utama global pertama Sukan Olimpik Musim Sejuk 2022. Ruang seluas 800 meter persegi di Beijing ini menggabungkan runcit dengan kawasan pelepasan media yang digunakan untuk pelancaran produk dan maklumat awam. Seni pemasangan di pintu masuk meningkatkan pengecaman visual. Podium dan bentuk berkaitan diperbuat daripada akrilik beku putih yang dipotong menjadi kepingan setebal tiga sentimeter dengan sudut yang digilap. Lampu bertukar warna yang diletakkan di belakang akrilik mencipta suasana ais dan salji yang mendalam.

Pengiktirafan

Mengenai A' Design Award Perak

Beijing Winter Olympics Flagship Store Reka Bentuk Dalaman Komersial ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Beijing Winter Olympics Flagship Store Reka Bentuk Dalaman Komersial diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Beijing Winter Olympics Flagship Store Reka Bentuk Dalaman Komersial ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Dimensi & Pembungkusan: 800 square meters
Tag: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Teknologi Pengeluaran: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Cabaran Reka Bentuk: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Penyelidikan: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspirasi: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Tempoh Projek: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Aliran Operasi: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Ahli Pasukan: Zhangxiaolu
Huangzhihong