Clatoz Siri Ilustrasi by Yoonje Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2021

Clatoz Siri Ilustrasi

by Yoonje Yang

Client: Clatoz

A' Design Award Besi Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Clatoz Siri Ilustrasi

Clatoz ialah satu siri ilustrasi yang meluahkan emosi pelbagai individu melalui corak dan warna. Karya ini dihasilkan menggunakan media campuran dalam dua saiz, iaitu 24 kali 17 sentimeter dan 29.7 kali 21 sentimeter. Warna membawa makna emosi, seperti merah yang melambangkan semangat dan biru yang melambangkan ketenangan. Warna gelap pula menggambarkan dunia dalaman tersembunyi seseorang yang tidak banyak bercakap. Corak berlapis menunjukkan bagaimana emosi menjadi semakin kompleks. Ilustrasi ini dipamerkan di galeri, di mana setiap lukisan boleh menjadi alat untuk memulakan perbualan.

The Recognition

About the A' Design Award Besi

Clatoz Siri Ilustrasi ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Clatoz Siri Ilustrasi diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Clatoz Siri Ilustrasi dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
Dimensions & Packaging: 24x17cm / 29.7x21 cm
Tags: illust, illustration, art, penart, pattern
Production Technology: Mixed media
Design Challenge: Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
Research: Various psychologies were melted in the process of coloring.
We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color.
The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak.
Through the process of dressing patterns, the inside becomes more complex.
Inspiration: At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
Project Duration: Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
Operation Flow: It will be displayed in a gallery, and these paintings can be a tool for conversation.
Image Credits: Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015.
Optional Image #1. Illustrator Yoonje Yang , emptiness , 2016.
Optional Image #2. Illustrator Yoonje Yang , lost , 2017.
Optional Image #3. Illustrator Yoonje Yang , hide and seek , 2020.
Optional Image #4. Illustrator Yoonje Yang , Kiss series No.2 , 2016