Kairi Murakami Reka Bentuk Semula Identiti Jenama by Daisuke Kobayashi

Kairi Murakami Reka Bentuk Semula Identiti Jenama by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2021

Kairi Murakami Reka Bentuk Semula Identiti Jenama

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Kairi Murakami Reka Bentuk Semula Identiti Jenama

Kairi Murakami ialah reka bentuk semula identiti jenama yang dicipta untuk sebuah hotel di Pulau Iki, Nagasaki, Jepun. Simbol ini berdasarkan kanji Ichi, yang bentuknya adalah satu garisan mendatar, dan yang muncul dalam nama hotel tersebut. Garisan itu juga mengingatkan kepada pemandangan Teluk Yunomoto, iaitu senario pertama yang dilihat oleh tetamu semasa ketibaan mereka. Logo ini terdiri daripada garisan lurus dan bulatan, yang menzahirkan lanskap yang berkuasa dan mudah diingati. Warna-warna yang digunakan mempunyai gradasi yang mengingatkan matahari terbenam pada waktu petang. Identiti ini diterapkan pada papan tanda dewan, kad perniagaan dan kepala surat, mempersembahkan hotel tersebut sebagai rumah kedua.

The Recognition

About the A' Design Award Gangsa

Kairi Murakami Reka Bentuk Semula Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Kairi Murakami Reka Bentuk Semula Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Kairi Murakami Reka Bentuk Semula Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi